The One Question You Should Ask Yourself
Let’s face it, running a business involves a multitude of things and it can be hard to see clearly sometimes whether you’re on track to achieve your goals.
In addition, your own perceptions, the opinions of others and approaches such as best practice (which may not actually be best practice for your business) can skew your perspective on what works.
However, there really is only one question you should ever ask yourself about anything in your business.
And the one question is:
Is this taking me towards my goal or away from it?
The question is simple enough but before you test this out on a particular strategy, be mindful that the following thought patterns may influence your response:
1. I want this way to work.
2. This way is easy because I’ve used it before.
3. Others have told me this is the best way to do it.
4. I don’t know what else to do.
5. Thinking of another way would take too much time.
To answer the question effectively and find out whether a strategy is truly working, you need to view it objectively and you can do this by focusing on the cold hard facts.
Look to the evidence provided by indicators such as lead and sales statistics, website and social media activity and client feedback. Then write your answers down on paper so you can see clearly that they are facts and figures and not simply perceptions based on your own mental biases (and believe me we all have those!).
If the graph isn’t trending upwards (and given some marketing activities may take a couple of months to ensure they are working) then you need to seriously revise your strategy. And just a reminder about this too – there is absolutely no shame in revising or removing a strategy that isn’t working – being successful in business is all about adjusting and adapting!
Use this question whenever you need to find out whether an item you have implemented is truly working. It’s the most powerful assessment you can use to stay successful – use it often and always in an objective mindset.